New City Release Strategy

If you are new to Upland, new city releases are exciting, and in my opinion the best part of the game! Imagine having the ability to buy your favorite property – a downtown skyscraper, your favorite restaurant or bar, a big mall, etc. You just have to get there first! It is a race!

If you are lucky enough to be brand new, a visitor or uplander (less than 100,000 UPX net worth) you have a unique opportunity to start off with exponential growth. This post will go into detail the different strategy for new players who have never participated in a city release – what to expect, and how to set yourself up for growth!

Whatever your strategy is, make sure to avoid these common mistakes during a new city launch!

A few basic things to know beforehand:

  1. Each city is categorized into tiers. Tier 1 cities are main hub cities like you would expect in real life – San Francisco, Chicago, New York, etc. These cities have higher property costs, visitors fees, and fewer FSA properties – these are properties that only new players can buy. Tier 1 cities have approximately 15% FSA properties, whereas the lowest tier has up to 75%. FSA properties are available in all neighborhoods, and are often very highly sought after by players who are unable to mint them. Lastly, the collections are also more valuable in higher tiered cities.
  2. FSA properties (Fair Start Act). This can be a double edged sword. On one hand, it is in place so that new players have an equal opportunity to buy properties all over the map, including collections. These are properties that the big whales can’t buy, but many are willing to pay higher markups for collection FSA properties. The downside of FSA properties is that you may only sell 2 of them per calendar week, and holds true even after you pass the 100,000 net worth and make it to a pro. Click here to read more about these properties.
  3. Vanilla mode. All cities have collections. A collection is typically holding 3 properties in the same collection neighborhood or specific street. The collections are always predetermined prior to a city release. Vanilla mode means that these collections are only revealed after the city has been released, and the properties in that neighborhood have been minted. This makes the release more interesting as you must familiarize yourself with the city and guess as to where collections might be. Read more about vanilla releases here, and read our top 5 reasons why we prefer vanilla releases.
  4. You must have reached uplander status (10,000 UPX net worth ($10)) in order to sell properties. The easiest way to become an uplander is to buy UPX. The best value to set you up for exponential growth during a new city release would be to take advantage of the best starter value promotion when creating your Upland account.

Strategies for new releases:

Play the floor:

When a new city is released, all of the smallest and cheapest properties are purchased within the first few minutes (both FSA and non-FSA). If you manage to find yourself in a neighborhood with tiny properties (typically less than 1500 UPX) buy them all and as fast as you can, with a preference for non-fsa properties. You may only sell 2 FSA properties each week, therefore with all things equal, your preference should be to mint non-FSA properties. When people search for properties in a specific neighborhood, many are looking to buy the cheapest property. These small properties might have the cheapest resale value, however they will have the largest markup. If the collections are known prior to release, it is best to find such areas in collection neighborhoods, as the markup there will be much higher. For this strategy it is best to have maximum liquidity without going over 100,000 UPX, as you will be unable to purchase FSA properties once you reach that threshold. If you have yet to sign up for upland, do so while taking advantage of the best starter value promotion you will be able to maximize the number of properties you can mint. It can be possible to mint over 40 properties with this method.

Become an FSA seller

If you have a limited amount of UPX, and you won’t be able to best capitalize on the method above, there are lots of players who are interested in purchasing specific properties that they are unable to due to the fact that they are FSA properties. The reasoning behind this is that some players are looking to purchase entire streets or neighborhoods. They will have to buy those FSA properties on the secondary market. Join the Upland discord server to search out these FSA buyers. Even before the city is released, there is opportunities for you to make a guaranteed sale. Negotiate a sale price on a specific property that they are looking to buy. This ensures that you make a sale before buying the property. It’s best to negotiate for larger properties because there is a restriction of FSA property sales. Only 2 FSA properties can be sold each calendar week (resets at 12AM Monday UTC).

HODLer (Hold on for Dear Life)

You are in no rush to sell your properties, and you don’t see a need to play the flipping game at the moment. If you find a property you like or has real world relevance or sentimental value, hold on to it. It’s possible that later on you can sell it for a larger markup than trying to make a quick buck. If this is your primary strategy and you are looking to own many properties, you should expect to invest money into this game. When joining Upland, don’t forget to take advantage of our promotions.


There are pros and cons to each of the strategies listed above. Feel free to use them when and where you see fit.

Important information during the launch.
Keep in mind the number of sends you have. You can only have a maximum of 11 sends at any given time. During launches there are usually more sends than normal that are dropped around the city. You may be eager to jump around the city looking for properties to mint. You never want to get to a situation where you do not have any sends left. If you are down to your last send, make sure your next send is to a paper airplane!


If collections are known prior to the launch, you should be buying property there first. These are the most sought after and have the highest chance for resale. The rarer the collection, the higher the markup (and mint price) you can expect.
Even if the release is in vanilla mode, don’t forget to make your collections if you haven’t already done so. By completing the following collections, you can get approximately another 3600 UPX:
A: Newbie collection – Add one property to the collection
B: King of the Streets collection – Add 3 properties on the not be available during vanilla mode)
D: City Pro collection – Add 5 properties in the same city

Click here to read about the best strategy about completing these collections.

Upland Guide

Upland Guide