Beginner Strategy

You begin in Upland as a visitor and as your net worth increases, so does your status within the game. Read here about the different statuses and bonuses for reaching them. As you begin to level up, your strategy is subject to change as you will see that you have more properties and options. Take a moment to review Dale the Llama’s strategy checklist to help you better narrow down your options. The following are some of the most common types of strategies one can adopt. If you are looking to ensure you get the best start possible – tailor made to your personal strategy, email us to inquire about our personal 1 on 1 Upland consulting sessions.

Arbitrage Trader

Whether it be properties, Legits, or block explorers, there is lots of opportunities to earn in Upland. The arbitrage trader is always up to date with the market data for each neighborhood or asset type and is quick to jump on a deal when he sees it. Buy low and sell high is his motto!

FIFA World Cup Fanatic

This player is a huge patriot and fan of their national football/soccer teams.  They will decorate their Upland home and properties with decor of their favorite team, and collect Legits to increase their World Cup Fan Score for the chance to win exclusive prizes. Learn more about the FIFA World Cup Qatar 2022 partnership.

Sports Fanatic

Upland currently has partnerships with FIFA, the NFLPA (NFL Players Association), FC Porto and AFA (Argentina Football Association) (we can expect additional football teams and leagues to join the metaverse now that FIFA has paved the way.

This player is a huge fan of one specific team or player. They will do everything to get Upland Legits NFTs, and find anything they can collect that is related to that team or player. He will likely stay close to his home team's city and stadium and travel elsewhere as needed based entirely on his hunt for more NFTs.

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Buying the cheapest properties isn't necessarily for him. This type of player looks for properties that have real world meaning - whether it be a well known address, like a famous person's house, a store like Starbucks, a church, or a property with a unique street view. He will be willing to pay a premium for it.

Passive income earner

you currently earn 14.7% yield on mint prices. This number can and will change based on the stability of the economy. (It was announced that the first adjustment of was in January 2022, decreasing from 17.28%) Buying properties and just letting them sit is a very favorable interest rate at this time. This player is a believer in the metaverse, sees Upland as a good business opportunity and likely will invest hundreds, if not thousands of dollars into this game. The long term strategy is to use the yield earnings to purchase more properties. A number of years into the future, this player will attempt to sell his properties for USD for a large markup. You hope that the land that you purchased will increase in value over time.  Read more about the economics of Upland in its white paper, or here on our youtube playlist.

Casual player

This player is looking to have a good time, and become part of a metaverse community. He will purchase UPX from time to time in order to buy more properties during new city releases. Earning money is secondary, and he enjoys owning properties and being part of a community. He is likely active in discord and is willing to make a deal if a good opportunity arises. If there is a special property he wants for sentimental value, he feels comfortable purchasing it even for USD. Make sure you join the Upland Guide Discord server to be up to date with our community.

Business owner

Metaventures enable players to open stores within Upland. Maybe you are an NFT creator, or maybe you are looking to employ some. Selling block explorers, Legits, or other assets in the Metaverse is a great way to earn. To get started you will likely need a property in a highly frequented area as well as some initial capital in order to pay store fees and obtain inventory. You may not want to stop at one business, but have a series of businesses in several Upland cities. Check out the Upland Guide Business directory.

Treasure Hunter

This person is looking to win UPX or spark by finding treasures hidden across a city. To become a good treasure hunter, a player should have many (at least dozens) of properties scattered across a single city. Read our top 5 things you should know about treasure hunting here before getting started.


Beyond buying properties, a builder is someone who builds structures (buildings) on their land. Beyond structures, any inanimate object including cars will be built in the Metaverse using Spark. Spark is a limited resource, and can be bought at the store during frequent sales as well as found in treasure hunts. Upland sells spark at a rate of $460/spark, which is based on purchasing the maximum amount of spark (1 spark). More can be found about spark here.


Can you draw, or create 3D models? You can offer your services to other Uplanders or business owners. Add yourself to the Upland Guide User directory.

Car racer

If you are a car fanatic, you will be able to compete in racing leagues on tracks designed by Upland players. Both cars and block explorers are needed. You may even be able to rent them through racing academies. Learn here more about cars and racing.

Uber driver

people and things will need to be shipped between cities or cross-metaverse. A car and a minimal amount of spark to charge it should get you going, being able to provide your services to other business owners or players. It might help to own a property in many cities in order to have a place to park your car for free.


This player is someone who loves to dance. Upland has announced a partnership (July 2022) with the Mangueira Samba School in Rio de Janeiro. It's unclear exactly what this partnership will entail at the point in time. Chances are you might want to own a property in walking distance of the Samba School. In order to potentially take a dance lesson, or maybe buy some Samba Legits, you would have to visit the school in Rio

Free to play (f2p)

This person is very very engaged in the community. In order to grow from nothing, he is willing to put in the time and effort to amass wealth. He recognizes that growing quickly is not a likely scenario, but he is willing to work hard to make it happen.


Adopt what you like best from each of the styles above or create your own.

If you gave some thought to the styles of play above, your next step is to decide how much money you are comfortable investing in your first purchase. There is no need to purchase UPX immediately, however there are a few things to keep in mind:

  1. The Upland Guide is not financial advisors.
  2. Do not invest any money in the game that you cannot afford to lose. Do not expect to “get rich quick”. It can be done, but there are two sides to every coin. Expect to make mistakes as you begin to learn to play. Hopefully these mistakes won’t be big ones. Here are the basic new player mistakes to avoid.
  3. If you sign up for Upland with our referral code, remember that there are a number of promotions the Upland Guide offers you. You don’t have to capitalize on the bonuses immediately.
  4. If you are already thinking about how you are going to cash out, keep in mind that when listing a property for sale for USD you must have owned it for a minimum of 30 days (for uplanders). As you level up your status, the number of days decreases. Regardless of your status, you must hold an FSA property for 6 months before selling for USD.
  5. The city you choose to start in is based on your initial strategy and the amount of money you are interested in starting with. Feel free to chat with us (click the blue button in the bottom right). Let us know your starting strategy and how much money you want to start with and we can advise a good starting city for you.

If you think you are ready to dive into the Metaverse, take this quick quiz to make sure you have the basic understanding of the fundamentals before starting. It can prevent you from making mistakes. Check out our YouTube playlist for new players to learn the basics. Make sure to join the Upland Guide Discord server as well.