The three pillars of the Upland Metaverse are play, earn and connect. As social animals, humans want to connect to each other, build and belong to communities. The Metaverse is no different. If you always wanted to live in Hollywood or Manhattan, Upland provides you with the opportunity to do so. You can find like minded players, connect and begin to develop your neighborhood. Players are even able to spawn new neighborhood collections by working together with their neighbors and developing their neighborhoods.

The most important part of connecting with others and being part of a community is having an identity. Having an identity is crucial for self-expression and defining individuality. It facilitates social interaction, shaping how a person is perceived by others and contributing to their opportunities and relationships. It also promotes mental health by providing a sense of self-worth and purpose, aiding in decision-making that aligns with values and beliefs. Through 3D avatars and block explorers, you are able to express yourself in Upland. Learn more about that here.

You have the ability to define your Upland permanent residence and have voting rights on important things that relate to your neighborhood and city. Unlike other Metaverses, Upland has created barriers to travelling. Moving between cities takes time and costs you UPX. This will add further importance to the need to choose your permanent residence wisely. Just like in the real world, there will be players who won’t frequently travel far from home and this will further strengthen the community aspect within Upland. The Upland Guide has both a user directory and community directory. As brands begin to enter the Metaverse, some will even have brand ambassadors to help to build their community. NFL players have their own NFTs within Upland, and there are even a number of NFL players in the Metaverse. You can see who they are and where they live in Upland here!

The Upland Guide also has a community blog that you can read here.