Each of the 5,555 Totems are completely unique and have 5 different traits that help to define them. Totems are map assets, which are manufactured by Upland, and must be placed on a property that you own. They can be bought and sold in map asset showroom metaventures. Each of the 5 visual traits are mapped to an attribute that factors into its ability to generate PROTEM. In the graphic below you can see the 5 different traits as well as the rarities of each type. The goal of owning a totem is to maximize the amount of PROTEM it produces. Below the graphic is a more detailed explanation of each trait and how it factors into PROTEM generation.
Totem Traits by Upland Guide
Below are the different totem traits explained (visual trait | mapped attribute)