Upland Partnerships

The pillars of the Upland metaverse are “play, earn, connect”. Uplanders are able to create communities, and connect between each other, but enabling brands to enter the metaverse, and connect with Uplanders is also an important aspect of connect. Upland actively seeks out partnerships as a driving factor for new city releases. As Upland is a metaverse mapped to the real world, it can enable brands to enter into the metaverse while owning the digital twin of their real world property. Having geo-location based gamified activities can provide brands with innovative ways to interact and connect with their fans. Launching a new city around a large local brand can attract both new players to Upland, and existing Uplanders to the brand itself. You can see a complete list of all the cities that exist in Upland, and a list of all of Upland’s partners below. A list of musicians that have partnerships with Upland can be found here.

PartnerAnnouncement DateDescriptionUpland Guide linksCities
Hyperloop TT2021Provides players with a fast transportation option between Chicago and ClevelandLearn about the Hyperloop and UplandChicago & Cleveland, USA

NFLPA – National Football League Players Association2021Partnership enabling players to mint, buy, sell, trade and collect Legits.
NFLPA Legits Youtube Playlist
Getting started with NFLPA Legits
Various cities across the USA. See complete list of cities to mint Legits
Spirit HalloweenOctober 2021Collect structure ornaments, Legits and Block Explorers for HalloweenHalloween partnership detailsN/A
Estação Primeira de Mangueira (Mangueira Samba School)June 2022Wearables and structure ornaments ahead of the Carnival season.CarnivalRio de Janeiro, Brazil
FC PortoJuly 2022Partnership enabling players to mint, buy, sell, trade and collect Legits. This partnership concluded in September 2023. Get started with football LegitsFootball Legits YouTube PlaylistPorto, Portugal
Jacky TsaiOctober 2022Halloween themed skull ornaments, block explorers and Legits from artist Jacky TsaiView items sold as part of the partnershipN/A
Susan G. Komen Breast Cancer FoundationOctober 2022Sale of Block Explorers.
Additional details of the partnership have yet to be announced.
Susan G. Komen Upland HeadquartersChicago, Dallas, Los Angeles, USA
Gala GamesOctober 2022Voxverse partnership to enable interoperablity. Additional details have yet to be announced.Learn more about the partnership.TBD
FIFANovember 2022Partnership enabling players to mint, buy, sell, trade and collect Legits, block explorers, and outdoor decor.Everything you need to know about the FIFA World Cup 2022 Partnership
FIFA World Cup YouTube Playlist
Lusail, Qatar
AFA – Argentina Football AssociationDecember 2022Partnership enabling players to mint, buy, sell, trade and collect Legits. (Details have yet to be announced)TBABuenos Aires, Argentina
UNICEFJanuary 2023Sale of winter themed structure ornaments, and outdoor decor items.
The sale supporting UNICEF Brazil’s Youth Education in the Metaverse
Acitivites related to the Unicef PartnershipRio de Janeiro, Brazil
Mavion – Game changing fashion NFTSMarch 2023TBDN/ALos Angeles, California, USA
Los Grandes e-sports organizaitonApril 2023TBDN/ASao Paulo, Brazil
Aston Villa FCApril 2023TBDN/ABirmingham, England
Stock Car Pro Series May 2023Exclusive car racing with Stock Car Pro Series race cars. Collect Legits, spotlights, wearables, block explorers and more.Learn more about the partnershipInterlagos – Sao Paulo, Brazil
0N1-ForceJuly 2023TBDComing SoonAnnounced ahead of Tokyo City release. We can expect to see their presence in Tokyo
Kaboom!September 2023Kaboom! PartnershipMap assets inspired by playgrounds. More coming soonTBD